Opis
📧 **CRM & Email Marketing Manager**
🔄 **Career Path:** I am an Email and CRM marketer specializing in customer retention and lifecycle automation. In 2019-2021, I assisted with email campaigns for a fashion e-commerce brand, managing lists and basic reporting. Since 2021, I have owned the entire email marketing vertical for a growing e-commerce project, from content strategy to deep-dive analytics.
⚙️ **Day-to-Day Focus:**
• Managing the promotional and informational email content calendar.
• Building automated trigger flows: abandoned cart, welcome series, win-back campaigns, and birthday greetings.
• Segmenting the database based on purchase history and behavioral data for hyper-personalization.
• A/B testing subject lines, send times, and content layouts.
• Analyzing core metrics (Open Rate, CTR, Conversion Rate) and presenting insights to leadership.
🛠️ **Tech Stack & Traits:**
• Platforms: Klaviyo, Mailchimp, SendPulse (adapted to Western ESPs).
• Basic HTML/CSS for email templating, GA4 for attribution, and advanced Excel.
• Highly systematic: no campaign goes out without a strategic plan.
• Meticulous attention to detail (a typo goes to the entire database).
• Expected Rate: $80,000 USD annually (100% Remote).