Description
🏷️ **Brand Manager (FMCG / CPG)**
🚀 **Career Journey:** I am a Brand Manager with 4 years of experience in the FMCG sector, specializing in New Product Development (NPD) and full-lifecycle brand management. I started in 2019-2021 as a Junior Brand Manager for a confectionery manufacturer, handling packaging briefs and agency coordination. Since 2021, I have been a full-cycle Brand Manager, successfully launching three new products across different categories.
📦 **Day-to-Day Focus:**
• Collaborating with R&D on new product concepts, positioning, and pricing strategies.
• Coordinating packaging design with agencies and aligning with manufacturing constraints.
• Planning and managing trade marketing budgets (POS materials, retail promotions, sampling).
• Analyzing post-launch sales data and adjusting promotional strategies.
• Partnering with the Sales team to negotiate shelf space and distribution terms in retail chains.
📊 **Tools & Traits:**
• Advanced Excel for sales and margin analysis, familiarity with Nielsen/IRI reports.
• Project management via Trello/Asana, drafting technical briefs for printers and designers.
• Analytical decision-making: I never launch a product without validating the numbers.
• Extreme attention to packaging details (a print error on a large run is costly).
• Target Salary: $85,000 USD annually (100% Remote).