Description
📊 **Web Analytics & Marketing Data Specialist**
🏢 **About Me:** I am a data-driven marketing analyst who transforms raw user behavior data into actionable dashboards and reports that actually drive decision-making. I don't just pull numbers; I validate them and translate them for non-technical stakeholders.
🚀 **Career Journey:**
• 2020: Started as a Content Marketer at a boutique agency, gradually taking ownership of basic analytics setup for client sites.
• 2021–2023: Transitioned to a full-time Analytics Specialist role at a product-driven tech company.
• 2023–Present: Working as a Senior Web Analyst, owning the entire analytics stack and reporting infrastructure.
🛠️ **Day-to-Day Focus:**
• Configuring and auditing event tracking via Google Tag Manager (GTM) — clicks, form submissions, scroll depth, video engagement.
• Building and maintaining interactive dashboards in Google Looker Studio for marketing, product, and C-level teams.
• Leading GA4 migrations, building custom exploration reports, and mapping complex conversion funnels.
• Rigorous data validation: reconciling metrics across GA4, ad platforms, and CRM systems to ensure a single source of truth.
• Delivering analytical insights post-campaign with concrete, data-backed recommendations for the marketing team.
🧠 **Tech Stack & Traits:**
• Tools: GA4, GTM, Looker Studio, basic SQL for data extraction, advanced Excel/Sheets.
• I never trust a metric without verifying its source (always cross-referencing systems before drawing conclusions).
• Ability to explain complex data concepts in simple terms to business teams.
• Systematic approach to documenting tracking setups and data dictionaries.
• Expectations: €75,000 EUR annually (100% Remote).