Description
📱 **Influencer Marketing Manager (IG & YouTube)**
🤝 **About Me:** I am an Influencer Marketing Specialist who builds authentic, organic-feeling collaborations between brands and creators that actually drive measurable ROI. I treat influencer relations as a strategic partnership, not just a transactional media buy.
🚀 **Career Journey:**
• 2019–2021: SMM Manager at a boutique agency. While managing client pages, I started negotiating organic product mentions with micro-influencers.
• Recognizing the massive ROI potential of creator partnerships, I pivoted entirely to influencer marketing.
• 2021–Present: Full-time Influencer Marketing Specialist, managing end-to-end creator campaigns.
🎯 **Day-to-Day Focus:**
1) Sourcing and vetting IG and YouTube creators aligned with campaign target audiences; auditing audiences for bot activity and fake engagement.
2) Leading negotiations on fees, deliverables, and product integration formats.
3) Writing detailed technical briefs for integrations: key talking points, visual guidelines, and brand restrictions.
4) Monitoring the actual publication of ads to ensure strict adherence to the brief and deadlines.
5) Collecting and analyzing post-campaign metrics: reach, engagement rate, lead volume, and promo code redemptions.
🧠 **Tools & Traits:**
• Native IG/YouTube analytics, third-party audience auditing tools, Google Sheets for campaign reconciliation.
• Ability to negotiate without undue pressure (creators are partners with their own schedules and creative styles).
• Meticulous attention to audience quality checks before committing budget.
• Methodical approach to compiling final campaign reports for executive leadership.
• Expectations: $80,000 USD annually (100% Remote).