Description
🏪 **Retail Trade Marketing Manager**
🏢 **About Me:** I am a Trade Marketer with 4+ years of experience in retail networks. I specialize in executing in-store promotions, managing POS material production, and enforcing merchandising standards across multiple locations.
🌟 **Core Expertise:**
• 4+ years driving trade marketing initiatives in retail chains.
• Expert in organizing and executing point-of-sale promotional campaigns.
• End-to-end management of POS material production and distribution.
• Deep knowledge of merchandising standards and field execution auditing.
• Strong analytical skills to measure promo ROI and optimize trade budgets.
🛠️ **Skills & Tools:**
• Trade Marketing: organizing promos, tastings, seasonal clearance events.
• POS Materials: briefing and ordering banners, wobblers, display stands, shelf-talkers.
• Merchandising: auditing product placement, planogram compliance, standardized zones.
• Analytics: measuring post-promo sales lift, calculating promo ROI.
• Communication: coordinating with sales reps, suppliers, and store managers.
• Planning: developing promo calendars and allocating channel budgets.
📈 **Career Path:**
• 2019–2021: Trade Marketing Assistant in a grocery chain (built my foundation).
• 2021–Present: Trade Marketing Manager in a retail network (owning all promotional activities).
✨ **Expectations:**
• Target Salary: €60,000 EUR annually.
• Setup: Full-time, on-site role in Dublin, IE (with regular field travel).
• Ready to drive sell-through and optimize retail execution.