Description
🚀 **Product Marketing Manager (IT / SaaS)**
🏢 **About Me:** I am a Product Marketing Manager with 3+ years in the IT sector. I specialize in user research (CustDev), competitor analysis, Go-To-Market (GTM) strategies, and tracking activation and retention metrics. I bridge the gap between product development and market success.
🌟 **Core Expertise:**
• 3+ years as a PMM in tech and SaaS companies.
• Expert in Customer Development (CustDev) and user interview methodologies.
• Proven experience developing GTM strategies for new features and product launches.
• Deep understanding of product analytics: activation, retention, LTV, and churn.
• Strong skills in competitive analysis and market positioning.
🛠️ **Tech Stack & Tools:**
• CustDev: conducting user interviews, synthesizing qualitative insights.
• Competitor Analysis: market research, SWOT, positioning mapping.
• GTM Strategy: launch planning, feature releases, cross-team coordination.
• Analytics: activation metrics, retention cohorts, LTV, churn rate.
• Communication: partnering with product, engineering, and design teams.
• Content: pitch decks, case studies, sales enablement materials.
• Tools: Amplitude, Mixpanel, GA4, Notion, Figma.
📈 **Career Path:**
• 2020–2021: Marketer at a product company (built my foundation).
• 2021–Present: Product Marketing Manager at an IT startup (owning GTM and research).
✨ **Expectations:**
• Target Salary: $110,000 USD annually.
• Setup: Full-time, 100% Remote.
• Ready to drive product adoption and market fit in a fast-paced IT startup.