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Resume: VP of Sales & Distribution / Chief Commercial Officer (FMCG)

Published: 2026-06-26 08:30Location: Chicago, Chicago, IL
Employment type:Full-time
Workplace type:On-site / Office
Salary
160000.00 USD
Andrew Johnson

Views: 21

Description

👤 **About Me:**
Sales is my passion and my profession for over 14 years. I started by knocking on store doors and pitching to owners, and today I lead commercial divisions with dozens of managers. My superpower is identifying a brand's hidden potential and transforming it into hard revenue. I don't just sell products; I build market dominance.

📈 **Professional Track Record:**
• **Regional Sales Manager (Food Distribution):** Built the Odessa territory from scratch. Grew the active client base from 40 to 280 accounts in two years. Learned early that consistency and service beat price wars every time.
• **Head of Sales (Snack Manufacturer):** Launched a new brand in the Southern US market. Designed a distributor incentive program rewarding volume and on-time payments, securing 15 major wholesale partners. Grew regional market share from 3% to 18%.
• **Commercial Director (National Beverage Producer):** Managed a 45-person team (regional managers, supervisors, analysts). Propelled the brand into the Top 5 category leaders in major retail chains (Walmart, Kroger, Target equivalents). Led high-stakes negotiations for shelf space, endcaps, and promotional allowances.
• **Market Entry Consultant:** Help foreign brands enter the US market, from trademark registration to building a national distribution network.

🛠️ **Core Competencies:**
• Distributor & Dealer Network Development, Partner Incentive Design.
• High-Stakes B2B Negotiations (C-Suite, Buyers, Procurement Directors).
• Analytics: ABC/XYZ Analysis, Share of Shelf (SOS) Tracking, AR Management.
• Field Sales Leadership, KPI Setting, Team Coaching.

✨ **Career Expectations:**
• Target Compensation: $160,000 USD base + uncapped commission and bonuses.
• Seeking a VP of Sales, CCO, or Head of Distribution role in FMCG.
• Setup: On-site / Field-based in Chicago, IL.