Description
>> Professional Background & Core Stack
- 3+ years of experience designing responsive web platforms, SaaS dashboards, and native iOS/Android applications using Figma.
- Expert in building and maintaining scalable Design Systems, utilizing Auto Layout, advanced Components, Variants, and Design Tokens to ensure absolute consistency across large product suites.
- Proficient in mapping complex User Flows, creating Customer Journey Maps (CJMs), and structuring information architecture for optimal usability.
- Hands-on experience conducting primary UX research, analyzing user behavior via Hotjar and Mixpanel, and facilitating usability testing sessions.
>> Career Timeline & Key Projects
- Jan 2020 – Aug 2021: UX/UI Designer at a digital agency in Toronto. Led the end-to-end design of a food delivery mobile app from wireframing to high-fidelity prototyping, resulting in a 4.8-star rating on the App Store.
- Sep 2021 – Present: Senior Product Designer at a fintech startup. Spearheaded the complete redesign of a B2B construction materials procurement portal. By simplifying the checkout flow and implementing a one-click reorder feature, we increased the platform conversion rate by 12%.
- Ongoing collaboration with frontend engineering teams, performing rigorous Design QA to guarantee pixel-perfect implementation.
>> Education & Methodologies
- BSc in Computer Science & Design, University of Waterloo (2019).
- Certified in Advanced UX Research & Strategy (Nielsen Norman Group, 2022).
- Deeply versed in Google Material Design 3 and Apple Human Interface Guidelines. Basic understanding of HTML/CSS to bridge the gap with developers.