Description
* Strategic Vision & Leadership
* 7+ years of experience driving 360-degree visual communication strategies and brand positioning for global FMCG and retail clients.
* Proven track record of leading, mentoring, and scaling cross-functional creative teams (designers, copywriters, motion artists, photographers) in agile environments.
* Expert in conceptualizing and executing high-impact campaigns across digital, OOH, broadcast, and experiential channels.
* Strong advocate for brand consistency, ensuring every touchpoint aligns with core corporate values and global guidelines.
* Career Highlights & Impact
* 2018 - 2021: Creative Director at a top-tier Amsterdam advertising agency. Directed a nationwide TV and digital campaign for a major beverage brand, boosting brand awareness by 25% among the 18-34 demographic.
* 2021 - Present: Head of Brand at a European retail conglomerate. Led a comprehensive rebranding initiative, delivering a new 150-page brand book, redesigning the in-store visual merchandising strategy, and launching a unified e-commerce platform.
* Successfully restructured the creative workflow using Agile methodologies, reducing concept-to-delivery time by 30% while maintaining premium quality standards.
* Education & Expertise
* MA in Graphic Design & Media Innovation, Royal Academy of Art, The Hague (2016).
* Executive Certificate in Brand Management, INSEAD (2020).
* Exceptional presentation and pitching skills, comfortable defending creative rationales directly to C-suite executives and board members. Deeply attuned to global consumer psychology and emerging design trends.