Описание
Freelance specialist setting up and managing Google Ads campaigns for e-commerce stores, service companies, and local businesses in San Francisco. Collaboration is remote—ad account access is provided through Google Ads Manager, and reports are sent in the client's preferred format.
* Search ads targeting specific commercial keywords with negative keywords and ad extensions;
* Shopping ads (Merchant Center) for e-commerce stores with product feeds;
* Remarketing for website visitors who didn't complete purchases or inquiries;
* Conversion and goal setup in Google Analytics for accurate ad performance tracking;
* Weekly bid adjustments and underperforming ad pausing based on statistics.
Before launching campaigns, I analyze keywords and competitors in search results to estimate cost-per-click and cost-per-lead in the specific niche. I allocate the client's budget across priority areas rather than spreading it evenly across all keywords at once, to faster identify the most profitable traffic sources.
Bi-weekly, I prepare reports showing budget spent, clicks, conversions, and cost-per-lead dynamics so clients see the real ROI of their ad spend. I have over 4 years of experience in paid search advertising, hold Google Ads certification, and have managed campaigns across various niches—from construction to medical services.